Minimum Advertised Pricing (MAP) – What is it?
Posted by Lizard Wisdom Posted in eBay on November 12, 2007The pricing of some products that you sell will be strictly controlled by the manufacturer. This is done by setting what is called a Minimum Advertised Price, or MAP. The manufacturer of the product is the one that sets MAP pricing. This pricing structure is then enforced by the distributors of said product. For example, [...]
