One of the issues you face when you are learning how to sell on eBay is how to create the best listing title for your items. Having an optimized listing title is incredibly important, as this is how buyers find your listings.
To create an optimized title for what you sell on eBay, you have to think like a potential customer and try and figure out how they are going to be searching for your item. Since item titles are what show up in the default search results, you have to make sure your item titles have the keywords customers use to search for what you sell on eBay.
Of course, you have to abide by eBay’s rules about what you can and cannot put in your listing title. Beyond that, you should make use of every single one of the 55 characters eBay gives you for your listing title and stuff it full of keywords that not only accurately describe what you sell, but are the keywords your customers use to search for the items you offer.
You obviously need an outstanding eBay item description to go along with your optimized eBay listing title, but the title is your first opportunity to capture the attention of a prospective customer. So the great question is how do you create the optimal eBay listing title that will drive customers to your product, and ultimately buy what you are selling?
Fortunately for the eBay seller, eBay Research Labs has a wonderful, free tool to help us in our quest for the perfectly optimized eBay title. This eBay tool is entitled “Optimize Your eBay Listing Title’s BayEstimate” and can really help you create great item titles that will help you sell more on eBay.
The idea behind this tool is that you enter your existing eBay item listing title, or a title you are thinking about using, and submit this title to the tool. The tool will then give you a whole bunch of statistics regarding the keywords that are currently in your title. These include the search popularity of certain words in your title, how many other item titles use the individual keywords in your title, and what the tool calls the “BayEstimate”.
The BayEstimate is a number percentage that tells you how a certain keyword or keyword phrase is estimated to perform for you. Anything over 80% suggests a high likelihood of success, while less than 40% means you might want to choose another keyword or keyword phrase.
The tool also gives you keyword suggestions to compliment the keywords already in your title, with a desirability ranking for each suggested keyword. You can click on any of the suggested keywords and then the tool lets you add the selected keyword to your title wherever you want it to go. The stats for your newly revised item title are updated to show you what effect adding the keyword will have on your BayEstimate, etc.
The tool will also give you category suggestions based on your item title. This will greatly help you to decide if you are using the right eBay category to sell on eBay.
This is a pretty clever tool, since it allows you to quickly add, or subtract, particular item title keywords and gives you immediate feedback on your selection. However, since this is an eBay Research Labs tool, the documentation is a bit sparse, so you have to play with it for a bit to get the hang of it.
Take a look at this tool and see if you can’t improve some of your item titles. Most of us could use some help with our item titles and we are all for something that helps us be better at selling on eBay.