eBay made an announcement yesterday that shocked many of those that sell on eBay. They have, for the first time ever, announced that there is going to be category specific pricing.
Lorrie Norrington, who is replacing Bill Cobb as President of eBay Marketplace Operations, announced that listing fees for the Books, Music, Movies and Video Game software categories will be reduced by up to 50%, effective the same date as the other eBay pricing changes (February 20th). This is big news for those who make money on eBay selling in the media categories.
For years, media sellers have been wanting lower listing fees for these categories, which typically sell with very little profit margin. Also, many are seeing this move as not only an immediate response to the fervor from the recently announced eBay changes, but also to ebb the flow of media sellers to other platforms such as Amazon.
The very fact that eBay responded in a matter of weeks to some of the issues brought up by eBay sellers is in and of itself amazing. We hope that this incredible (for eBay) response time is a sign of a more responsive eBay in the future.
Lorrie also mentioned how eBay is going to closely monitor the effect of the other upcoming changes and make appropriate changes, if necessary. She pointed out specifically how many eBay sellers are expressing their concern about the shipping Detailed Seller Ratings and the need for change, which is something we brought up last year.
We hope that this announcement by Lorrie Norrington is the first step in what will become a new, more responsive eBay. It is very clear that many people are unhappy with the upcoming changes and we are beginning to see that eBay is indeed listening to those that sell on eBay.