Everyone who either sells or buys on eBay can have an About Me page. This is a single web page associated with your eBay ID that serves as a place where you can tell the eBay Community about yourself.
As a business owner, having an About Me page is fairly important as it is the place to tell the eBay Community, and therefore your prospective customers, a little about your company and yourself. It is a great marketing tool and, if done right, will lead to more eBay sales.
It’s amazing how many eBay sellers do not have an About Me page. We are not really sure why this is, as it does serve as a great way to market you and your business.
Your About Me page is also the only place on eBay you can legally have links to the outside world. That is, you can have a link to an off-eBay e-commerce website, if you have one, or a link to your company blog or other marketing tool. eBay does not allow you to have such links inside of your individual listings, where they could really come in handy, so having these links on your About Me page is the best you can do.
Be sure to include a little about your company and yourself, and you can even include a Frequently Asked Question (FAQ) section, as well as a picture of yourself (as we have done), on your About Me page.
Your About Me page is really a great place to show the eBay world a little bit of your personality. However, don’t go overboard; you need to remember this is still a business you are running and you need to project your image as professionally as possible. That means you probably shouldn’t be posting pictures of yourself doing the limbo dressed as an elf.
If you are selling on eBay, or want to start selling on eBay, now is a great time to put a little thought into your About Me page. Remember to be creative because this is a way to brand yourself/your business. And have some fun while doing it. Most importantly, just have an About Me page!